PR for a Day – tailored just for you!
Let’s face it, PR retainers are expensive and not all brands can afford ongoing support.
But what if you could have access to a skilled PR professional whenever you like without a lock-in monthly retainer?
Our PR for a Day package with Melbourne PR agency founder Stefanie Reilly gives you expert direction on your overall PR + Marketing strategy or tactical help with a specific campaign.
You’ll be empowered to uplift your brand marketing and visibility while discovering exactly how to integrate your tactics.
PR for a Day is for you if…
-
You’re a business owner that isn’t able to invest a long-term (and costly) PR retainer
-
You’re not 100% sure what PR is but you know you need it for your business (we won’t judge!)
-
There is no current communications strategy in your business
-
You have a gazillion digital marketing tactics but have no idea how they’re working together to support your brand objectives
- You think you’re ready for a PR campaign or to generate some media attention but don’t know where to start
Guided by Stef’s friendly and pragmatic approach to PR, you’ll unknot your PR + Marketing kinks and get a fresh perspective on what’s working, and not.
The Full Day Experience
PR FOR A DAY
Working directly with Fox+Fleur founder Stefanie, we’ll step through every stage of your PR + Marketing to help you develop a full-bodied strategy or targeted campaign to uplift your brand.
Individually customised to your brand and objectives, your PR for a Day deep dive could broadly cover:
- Current PR + marketing activities and impact
- Your individual brand story and key messages
- Customer and audience analysis
- Brand and market position
- PR + Marketing strategy
- Platform-specific tactics and content
- Campaign planning and rollout
Delivered across a full day (7 hours) one-to-one support we can dive into the following OR help you build out a campaign in a day – it’s completely up to you!
Brand foundations
We’ll clarify who you are, what you do and why you do it.
Brand goals and objectives
To establish where you want to get to in the next 6-12 months.
Key messages
To ensure that every part of your brand supports your goals and reflects the story you want to tell.
Target audience
Who it is you’re speaking to, what messages they want to hear and the content they engage with.
Digital Marketing
To dissect your current content, analyse your engagement and determine whether this reflects your brand positioning.
Campaigns
From brainstorming a list of potential campaigns, then ideating the best ones so you can take them and run (with plenty of insight from our experienced team).
PR Tactics
Identifying potential marketing tactics for you to try, audiences to target and content to create.
LONG-TERM GOALS
Look at core messaging that you plan to reinforce long-term and craft them into stories and campaigns.
Stef always takes the time to listen and understand my ideas, expertly and patiently
I’ve worked with Fox+Fleur on a number of projects over many years, including the launch of my own brand. Stef always takes the time to listen and understand my ideas, expertly and patiently guides me through the best approach, and executes the work with genuine care. Stef is a true pro in the PR space, and her contact list and industry relationships are invaluable. I can’t recommend Stef and her team of communications and marketing professionals highly enough.
– Suze Raymond, WØRKS Melbourne
HOW IT WORKS
1. Get in touch
Contact us via hello@foxandfleur.com.au to arrange a discovery call so we can get the ball rolling.
2. Fill out our questionnaire
Fill out our questionnaire so we can get more of an idea of the areas you need help with.
3. Share your assets with us
Share your PR and marketing assets with us as well as any other info you think we’ll need
4. Let’s get started
We’ll arrange a time to have our PR for a Day session – either at your office, ours or via Zoom!
Let us know what you need in our initial discovery session
Not only will you receive an in-depth understanding of where your brand currently sits in the market and the knowledge of how to apply a successful marketing strategy to your business, you’ll also get:
- A 12-month PR +Marketing strategy specifically targeted for your brand
- Understanding of PR/Marketing/Content/Advertising and the importance of an integrated strategy
- The skills to execute your very own campaign!
- A more marketing-savvy business with a list of tools to get you going
- A new PR/marketing BFF to help cheer you on!
- Plus so much more!
Your investment
PR for a Day is designed for Business owners and Marketing Professionals. Whether you’re after help with your PR+Marketing strategy or ideation and development of campaign ideas, we can help!
$2,500 +gst
(payment plans available)
FAQs
Meet Stef (our PR Founder)
With 17 years’ industry experience, alongside a teaching role at Deakin Uni on all things PR + Marketing, Stef will not only be able to ideate strategies to elevate your business, she’ll also help strengthen your own PR + Marketing skills so you can build out your own campaigns in future.
Need a bite-sized session instead?
1-hour or 2-hour sessions
PR + Marketing taster sessions
As-needed sessions to answer your PR + Marketing questions. Draw on Fox+Fleur founder Stefanie’s industry expertise and deep experience in these targeted consult calls.
AREAS WE COULD WORK ON TOGETHER:
For Business Owners
- Is my social media up-to-scratch?
- Am I getting the most out of my PR + marketing tactics?
- I’ve just launched a brand but not sure where to start.
- I have an idea for a campaign, can I sense-check it with you?
- Can we chat about my content ideas for the upcoming month?
For PR/Marketing Professionals
- I’m a junior/mid-weight in an in-house position and I need some upskilling
- Can you give me a crash course in influencer marketing / publicity / launching a new brand
INCLUDES:
- Initial questionnaire so you get the most out of your session
- Comprehensive notes to refer back to
- Follow-up resources
