PR tactics, pr agency melbourne

Publicity + Influencer Marketing Agency

Getting the right kind of attention isn’t easy. See, it’s not just about who you know or who’s got the biggest numbers. It’s about who’s right for your brand, goals and audience.

We’ve developed genuine relationships with an expansive network of journalists and influencers. From the globally known with a commanding online presence. Down to micro-influencers leading small yet tight-knit communities within Australia’s food and lifestyle sector.

We can create short-term publicity campaigns to build buzz around a launch, new menu item, collaboration, restaurant opening or seasonal event.

With a mix of paid and contra alignments, we can secure influencers to help generate awareness and establish credibility – either as a monthly service or as a one-off campaign.

THE FIRST STEP

We’ll chat with you to find out if a publicity or influencer marketing campaign is the best approach for your brand, and determine which package suits. Then we’ll review your assets and advise on the best strategy to deliver results.
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Before we begin, we’ll make sure you have:⁠

  • Professional photography⁠
  • A user-friendly website⁠
  • An up-to-date social media feed⁠

  • And a killer story to tell!

Inclusions

All publicity packages include:

  • Publicity Strategy
  • Key Message Development
  • Influencer Strategy Matrix
  • Account Management
  • Analytics
  • Ongoing Suggestions + Feedback
influencer marketing

Our Publicity + Influencer Packages

BITE-SIZED 4-WEEK PR CAMPAIGN

INCLUDES:

  • 1 x Designed Media Release
  • Media send out to targeted list of local publications
  • Send out/invite to targeted list of influencers (10 max)
  • Media liaison for interviews/opportunities
  • Recommendations for any other marketing/advertising opportunities that arise
  • Follow-Up
  • Monthly Coverage/Analytics Report

$4000 +GST

3 OR 6-MONTH
PR CAMPAIGN

INCLUDES:

  • 1 x 1-hour monthly meeting with Director
  • 3 or 6-month Strategy
    1 x Designed Media Release
  • Media send out to targeted list of publications
  • Media send out/invite to targeted list of influencers (if applicable) (10 max)
  • Media liaison for interviews/opportunities
  • Recommendations for any other marketing/promotional opportunities that arise
  • Follow-Up
  • Monthly Coverage/Analytics Report

F $3500 +GST PER MONTH

INFLUENCER
ENGAGEMENT

INCLUDES:

  • Influencer strategy matrix
  • Approx. 5 influencer alignments per month
  • Mix of paid/contra agreements
  • End-to-end relationship management
  • Send out of products if required
    Follow-Up
  • Monthly Coverage/Analytics Report

F $2000 +GST PER MONTH

Have something more specific in mind?

No worries, we can tailor a package to suit. Get in touch to discuss.

Professional, agile and shows genuine care for her clients

“Stef has been SUPER! She is professional, agile and shows genuine care for her clients.
I highly recommend Stef for your next PR needs.”

– Hakim, Ripe Cheese

FAQs

This is a map of the ‘type’ of influencers we plan to work with. We take into consideration your brand messages, objective and the audience we’re trying to reach, as well as what type of content we need and how it can be repurposed.

This all comes down to what you’re generating awareness for and your desired goal. We look at how established your online presence already is, whether people are familiar with your brand, how great your images are and whether you plan to support the campaign with paid ads.

Sadly, we can’t guarantee media coverage, but we will only take on a project if we think we can give it the best possible change. And we always, always ensure you’re getting some kind of value in your campaigns, which is why we add influencer engagement to the mix too and suggest a paid ads component.

This comes down to what you’re asking of the influencer when they work with you as well as the calibre of the influencer you’re choosing to work with. If we can, we’ll always aim for a mix of both, so it’s worth having some budget aside if you want to work with some of the more well-known influencers. We’ll work with you to help determine the best mix of influencers for your budget.

Good question! We’ve actually written a blog about it. Read it here: Are publicity and PR the same thing?

influencer marketing agency

Make publicity and influencer marketing work for you

Short-term campaigns or long-term partnerships. Grand ambitions or micro personalities. We’ll get you the right kind of attention.