Video Content Creation Melbourne

Social-Ready Video Content Creation

Video is the rising star of social media. And it’s one all brands can use to engage with their audience, build connections and get people talking.

Video content is predicted to generate up to 82% of web traffic in 2023 (so say Forbes). And nearly half of Gen Z are turning to TikTok and Instagram for search, instead of traditional search engines, according to Google.

But video creation takes time and investment – far more than static content. It’s one reason many food, hospitality and lifestyle brands haven’t embraced the medium. But it’s just as much a reason why you should.

The importance of brand-owned content

Raw, relatable, brand-owned content is essential in telling your story. While influencer-generated content has its place, when you create your own content, you get to decide the message that’s out there and build the kind of connection you want with your audience.

We definitely believe in influencer-generated video content. In fact, influencer marketing is one of the services we manage. But relying only on influencers to create video content for your brand means your followers get only half the story. Creating your own video content allows you to strategically showcase exactly what you want, in the way you want to show it.

And it’s a win-win. Brands that own their video strategy don’t rely so much on influencer content, allowing influencers the freedom to express their interaction with your brand in a more authentic way.

Connection.

Video – more so than any other type of content – allows for connection through humour, emotion or shared meaning. It’s also the most effective format for capturing attention.

When you’ve captivated someone’s attention – even for a moment – they’re more likely to remember you, keeping you at the very top of their recall list. It’s the same for brands. Your followers are essentially a community of people waiting in anticipation for you to mesmerise them. It’s up to you to do that.

The Content Studio delivers standalone video packages to complement your current social media marketing – even if you’re working with another agency for your socials. This is relatable, story-driven content created to drive awareness and build connection.

Examples

Types of relatable video content

  • Menu items showcase to highlight your newest, craziest dessert creation.
  • How-to cocktail recipe videos that can be recreated at home.
  • Behind-the-scenes interviews that showcase the personalities of your lovable but quirky employees.
  • Funny POV accounts that reflect everyday life.

These relatable videos aren’t shot in 4K or with fancy, expensive cameras – they provide real and raw relatable appeal, which draw audiences in. Can you honestly say your posts are doing that?

Content creation by us. Right here in Melbourne.

Discover our video packages and add-ons. Want more than 4 videos a month? We’re flexible with that. Let us customise something for you.

ESSENTIALS

Keep your brand in your followers’ feed and front of mind with four brand-led videos, shot on-site or in our studio (location dependent).

EACH MONTH INCLUDES:

  • 1 x 1-hour meeting with our Content Strategist
  • Monthly Plan submitted for approval
  • 4 x 10-30s videos done and sent to you – ready to post.
  • 2 rounds of revisions
  • Advice on getting the most out of your video content

$2000 + GST
Min. 3-month commitment

VIDEO CAMPAIGN PACKAGE

Make your one-off campaign, product launch or event more memorable with brand-led relatable video to support your marketing strategy.

INCLUDES:

  • 1 x 1-hour meeting with our Content Strategist
  • Campaign Plan submitted for approval
  • 4 x 10-30s videos done and sent to you – ready to post.
  • 2 rounds of revisions
  • Advice on getting the most out of your video content

$2200 +GST
One-off service

ONE-OFF PROMO VIDEO

Promote your venue, showcase your staff or highlight a event with a polished 4K video. Perfect for your website, event, social media or ads strategy.

INCLUDES:

  • 1 x meeting with our Content Strategist
  • Video strategy/storyboard submitted for approval
  • 1 x 60s videos done and sent to you – ready to post.
  • 2 rounds of revisions
  • Advice on getting the most out of your video content

Starts $1200 +GST for 1 minute
One-off service

Really supportive with quality advice and engagement

“Fox+Fleur has been working with us for almost 2 years now and they have always been highly professional and punctual. They are always really supportive and give us quality advice and ideas to increase engagement with our customers. They are also constantly ensuring we are happy with the quality of their work. Highly recommended.”

– Jessica Guzetti, South Yarra Cafe

FAQs

There’s no doubt working with influencers provides you with high quality on-trend content, helping to boost brand awareness and credibility, but how much control do you have with the overall message? Owning your video content gives you the opportunity to strategically showcase exactly what you want, when you want but in a consistent way. It’s also win/win. Brands that own their video strategy, don’t place so much reliance on the content influencers create, allowing influencers the freedom to express their interaction with your brand in a more authentic way.

Video content is incredibly versatile. Aside from sitting pretty on your feed, these relatable bite-sized videos can be used as a social media advertising campaign, form part of a clever PR or influencer pitch and also give you another way to engage with new audiences across different platforms. And just to make sure you’re getting the most out of your content, we’ll provide you with suggestions and tips to refer back to.

Yes, according to Forbes, video is predicted to generate around 82% of website traffic this year. It’s also increasingly becoming the more preferred type of relatable content.

Yes, absolutely. We understand that not all agencies offer video content creation, so we’re happy to work in with your existing social media strategy. We’ll provide 4 videos a month for you to roll out across Reels and TikTok or as part of a Paid Ads campaign.
content creation for TikTok and Reels

Book your video content package

Select your package and share a little about your brand, marketing goals and/or campaign. We’ll take it from there.