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PR for a Day – tailored just for you!

Let’s face it, PR retainers are expensive and not all brands can afford ongoing support.

But what if you could have access to a skilled PR professional whenever you like without a lock-in monthly retainer?

Our PR for a Day package with Melbourne PR agency founder Stefanie Reilly gives you expert direction on your overall PR + Marketing strategy or tactical help with a specific campaign.

You’ll be empowered to uplift your brand marketing and visibility while discovering exactly how to integrate your tactics.

PR for a Day is for you if…

  • You’re a business owner that isn’t able to invest a long-term (and costly) PR retainer

  • You’re not 100% sure what PR is but you know you need it for your business (we won’t judge!)

  • There is no current communications strategy in your business

  • You have a gazillion digital marketing tactics but have no idea how they’re working together to support your brand objectives

  • You think you’re ready for a PR campaign or to generate some media attention but don’t know where to start

Guided by Stef’s friendly and pragmatic approach to PR, you’ll unknot your PR + Marketing kinks and get a fresh perspective on what’s working, and not.

The Full Day Experience


Working directly with Fox+Fleur founder Stefanie, we’ll step through every stage of your PR + Marketing to help you develop a full-bodied strategy or targeted campaign to uplift your brand.

Individually customised to your brand and objectives, your PR for a Day deep dive could broadly cover:

  • Current PR + marketing activities and impact
  • Your individual brand story and key messages
  • Customer and audience analysis
  • Brand and market position
  • PR + Marketing strategy
  • Platform-specific tactics and content
  • Campaign planning and rollout
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Delivered across a full day (7 hours) one-to-one support we can dive into the following OR help you build out a campaign in a day – it’s completely up to you!

Brand foundations

We’ll clarify who you are, what you do and why you do it.

Brand goals and objectives

To establish where you want to get to in the next 6-12 months.

Key messages

To ensure that every part of your brand supports your goals and reflects the story you want to tell.

Target audience

Who it is you’re speaking to, what messages they want to hear and the content they engage with.

Digital Marketing

To dissect your current content, analyse your engagement and determine whether this reflects your brand positioning.


From brainstorming a list of potential campaigns, then ideating the best ones so you can take them and run (with plenty of insight from our experienced team).

PR Tactics

Identifying potential marketing tactics for you to try, audiences to target and content to create.


Look at core messaging that you plan to reinforce long-term and craft them into stories and campaigns.

Stef always takes the time to listen and understand my ideas, expertly and patiently

I’ve worked with Fox+Fleur on a number of projects over many years, including the launch of my own brand. Stef always takes the time to listen and understand my ideas, expertly and patiently guides me through the best approach, and executes the work with genuine care. Stef is a true pro in the PR space, and her contact list and industry relationships are invaluable. I can’t recommend Stef and her team of communications and marketing professionals highly enough.

– Suze Raymond, WØRKS Melbourne


1.  Get in touch

Contact us via to arrange a discovery call so we can get the ball rolling.

2. Fill out our questionnaire

Fill out our questionnaire so we can get more of an idea of the areas you need help with.

3. Share your assets with us

Share your PR and marketing assets with us as well as any other info you think we’ll need

4. Let’s get started

We’ll arrange a time to have our PR for a Day session – either at your office, ours or via Zoom!

Let us know what you need in our initial discovery session

Not only will you receive an in-depth understanding of where your brand currently sits in the market and the knowledge of how to apply a successful marketing strategy to your business, you’ll also get:

  • A 12-month PR +Marketing strategy specifically targeted for your brand
  • Understanding of PR/Marketing/Content/Advertising and the importance of an integrated strategy
  • The skills to execute your very own campaign!
  • A more marketing-savvy business with a list of tools to get you going
  • A new PR/marketing BFF to help cheer you on!
  • Plus so much more!

Your investment

PR for a Day is designed for Business owners and Marketing Professionals. Whether you’re after help with your PR+Marketing strategy or ideation and development of campaign ideas, we can help!

  • Client discovery questionnaire

  • 7-hour one-on-one consultation to develop your brand foundations and strategy or build out a campaign or specific objective

  • Summary of each area discussed with list of activities to undertake and valuable resources to keep you motivated

  • Brand Foundations containing your brand messaging, target audience, goals and objectives, competitor analysis, social media analysis. An invaluable resource to refer back to as you develop future campaigns. Delivered 7 days after the consultation.

  • Brand Strategy including potential tactics and a targeted plan moving forward, delivered 7 days after consultation.

  • 5% discount on any Fox+Fleur services you choose to outsource if you prefer us to carry out some of the work for you

$2,500 +gst
(payment plans available)


Wanting to dive deeper into a particular area or brainstorm and develop a campaign further? No problems, you can work with us for as many days as you like whenever you need!

A taster session is a one or two-hour consultation that targets one key area. This is designed for businesses who need a hand with a tactical issue or would like to bounce some ideas around or receive advice on their current marketing or PR tactics. PR for a Day is a more structure deep-dive into your complete strategy looking at your wider brand objectives and tactics. If you’re not sure which is right for you, feel free to get in touch via

Whichever you prefer! We’re happy to come to you if you’re within 15kms of South Yarra or you can visit us in our South Yarra office.  Or we can schedule a Zoom call if that’s easier!

We prefer to do PR for a Day on one day so everyone stays in the zone! If smaller blocks suit you better, we can definitely do 3.5 hours across two days. There will just be a small travel fee if this requires us to visit you in person.

All our sessions are tailored to suit your business. Our discovery chat and questionnaire will help us determine exactly how to structure your session, so let us know exactly what you’re after and we’ll be able to help!

We offer a range of PR + Marketing services so if you do want to outsource any of these, we’d be happy to put a quote together for you – and for doing PR for a Day, you automatically get 5% off.

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Meet Stef (our PR Founder)

With 17 years’ industry experience, alongside a teaching role at Deakin Uni on all things PR + Marketing, Stef will not only be able to ideate strategies to elevate your business, she’ll also help strengthen your own PR + Marketing skills so you can build out your own campaigns in future.

Need a bite-sized session instead?

1-hour or 2-hour sessions

PR + Marketing taster sessions

As-needed sessions to answer your PR + Marketing questions. Draw on Fox+Fleur founder Stefanie’s industry expertise and deep experience in these targeted consult calls.


For Business Owners

  • Is my social media up-to-scratch?
  • Am I getting the most out of my PR + marketing tactics?
  • I’ve just launched a brand but not sure where to start.
  • I have an idea for a campaign, can I sense-check it with you?
  • Can we chat about my content ideas for the upcoming month?

For PR/Marketing Professionals

  • I’m a junior/mid-weight in an in-house position and I need some upskilling
  • Can you give me a crash course in influencer marketing / publicity / launching a new brand


  • Initial questionnaire so you get the most out of your session
  • Comprehensive notes to refer back to
  • Follow-up resources
  • 1 hour – $300 +gst
    Good for digging into a single campaign or marketing question.

  • 2 hours – $550 +gst
    Dive deeper into your next launch or campaign or we’ll take a more in-depth look at your business.

The PR for a Day experience will not only reimagine your brand, you’ll be empowered to develop your own tactics through tailored teachings on PR and Marketing.

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A PR services whenever you need with no lock-in contracts! Sounds pretty good, right?

Work one-on-one with Stef. Book a PR for a Day or Taster Session