Launching into the wide and wonderful world of public relations can be daunting especially when you’re not 100% sure what PR is and what it can do for your brand. The first step is finding an agency that aligns with your values, niche, budget and expectations. A smaller, boutique PR agency Melbourne is a great place to start if you have a budget less than 5K a month or you’re looking for a one-off campaign.

It’s also important to get your head around what PR actually is before you start talking to different agencies. It might be helpful to read this article first.

Here are a few reasons why a boutique PR agency might be right for you.

Smaller team and more contact with the Director

Working with a boutique PR agency means you’ll get to know the faces behind the email signatures. You’ll have the opportunity to speak regularly to the people who working on  your brand or campaign, and if you have a questions, you’ll always have someone familiar to turn to. There’ll be no constantly changing Account Managers, suspicious response delays and overall red-flag vibes. Plus, the director of the agency will be more hands-on than in larger agencies where they’re bogged down with a lot of other operational tasks.

More bang for your buck

Working with larger agencies often comes with a large price tag, but did you know boutique agencies can deliver the same results at a smaller cost? And they have the people, skills and results to prove they have what it takes to create your strategy and run with it.

You may also find that boutique PR agencies are a whole lot more willing to chat prices upfront. At Fox+Fleur, we believe in sharing our packages online with prices because we know your budget will play a significant role in your decision. Plus, we’re only a phone call away if you have any questions and can always customise something to suit.

Boutique PR agencies live and breathe your niche

We all know that your niche is incredibly important and boutique PR agencies typically work in specialised niches too. This means they remain up-to-date with what’s happening in your industry and have a lot of specialised contacts.

Boutique PR agency Melbourne

Boutique PR agency Melbourne

More time dedicated to your business

Bigger agencies usually have a large roster of clients, which can sometimes lead to teams being spread thin and being across more brands and work than they can handle. Boutique agencies are often forced to cap the amount of clients they take on before resources become too tight, meaning they can spend more time on a smaller group of clients.

Our close-knit team collaborate on our clients’ brands together and own different tactics of the strategy including:

  • Social Media
  • Email Marketing
  • Influencer Engagement
  • Cross-Collaborations
  • Publicity
  • And more


The little guys are more likely to customise packages to suit clients’ individual needs whereas larger agencies often have set retainers that they aren’t able to deviate too much from. Tip: Don’t be afraid to chat with your agency to find out exactly what they’re offering in their packages and find out what tactics they’ll be using.

Boutique PR agency Melbourne

Want to learn more about working with a boutique PR agency?

It’s no secret that deciding to work with a PR agency can be overwhelming, but it’s important to remember that finding the right agency is going to get you one step closer to elevating your brand. Fox+Fleur is a leading boutique PR agency in Melbourne. Find out more about our PR packages and have a chat with Stef.

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