Top Melbourne food bloggers on Instagram and TikTok
Many hospitality brands work with food bloggers and influencers to create engaging Reels, enticing images and creative campaigns to generate awareness for their venue. This [...]
6 PR tactics to consider before spending more on ads
Are you guilty of investing all your PR and Marketing budget on social media, but still find you’re not getting anything but vanity metrics? There’s [...]
What is PR and the role of a PR agency?
Before you decide to work with a PR agency, it’s important to know exactly what PR is and the role a PR agency plays in [...]
5 reasons a boutique PR agency might be right for you
Launching into the wide and wonderful world of public relations can be daunting especially when you’re not 100% sure what PR is and what it [...]
5 PR Tactics (aside from publicity) that you need to know
Let’s face it, when operating in a saturated market, catching and keeping your audience’s attention is a constant challenge, but with so much choice, choosing [...]
Paid partnership, invite – what are your legal obligations when working with influencers?
Whether you are an established business or just starting out, one thing you’ll need to wrap your head around in the wonderful world of social [...]
What is PR and how does it differ from Publicity?
Chances are you’re thinking, wait, there’s a difference? We don’t blame you. The PR world hasn’t done the greatest job in 'PR-ing' what PR actually [...]
The Dos and Don’ts of Working with Influencers
Do you have a PR campaign but haven’t worked with influencers before? We’re here to help you out. From setting correct rates to finding the [...]
5 Reasons Your Brand Needs PR
One question we’re often asked is "what is PR and why do I need it for my business?” Think of PR as the relationship a [...]