Top Melbourne food bloggers on Instagram and TikTok
Many hospitality brands work with food bloggers and influencers to create engaging Reels, enticing images and creative campaigns to generate awareness for their venue. This [...]
6 PR tactics to consider before spending more on ads
Are you guilty of investing all your PR and Marketing budget on social media, but still find you’re not getting anything but vanity metrics? There’s [...]
What is PR and the role of a PR agency?
Before you decide to work with a PR agency, it’s important to know exactly what PR is and the role a PR agency plays in [...]
5 reasons a boutique PR agency might be right for you
Launching into the wide and wonderful world of public relations can be daunting especially when you’re not 100% sure what PR is and what it [...]
6 Reels tips to get you started
Let's be Reel for a second. Whether you love them or hate them, there's no denying Reels are currently taking the world by storm. Ever [...]
5 Instagram features you might’ve missed
Broadcast channels, in-app scheduling, music on static posts – with Instagram features being rolled out left, right and centre, it can be hard to keep [...]
5 PR Tactics (aside from publicity) that you need to know
Let’s face it, when operating in a saturated market, catching and keeping your audience’s attention is a constant challenge, but with so much choice, choosing [...]
Paid partnership, invite – what are your legal obligations when working with influencers?
Whether you are an established business or just starting out, one thing you’ll need to wrap your head around in the wonderful world of social [...]
5 marketing tips every hospitality business should consider before re-opening
Getting ready to re-open now that Covid restrictions are set to ease in Victoria? Here are 5 marketing tips to consider before you re-open your [...]
What is PR and how does it differ from Publicity?
Chances are you’re thinking, wait, there’s a difference? We don’t blame you. The PR world hasn’t done the greatest job in 'PR-ing' what PR actually [...]