Top Melbourne food bloggers on Instagram and TikTok
Many hospitality brands work with food bloggers and influencers to create engaging Reels, enticing images and creative campaigns to generate awareness for their venue. This can help to increase reservations, boost engagement or keep your [...]
6 PR tactics to consider before spending more on ads
Are you guilty of investing all your PR and Marketing budget on social media, but still find you’re not getting anything but vanity metrics? There’s no doubt social media is a powerful tool for promoting [...]
What is PR and the role of a PR agency?
Before you decide to work with a PR agency, it’s important to know exactly what PR is and the role a PR agency plays in elevating your brand presence. That way you’ll have a firmer [...]
5 reasons a boutique PR agency might be right for you
Launching into the wide and wonderful world of public relations can be daunting especially when you’re not 100% sure what PR is and what it can do for your brand. The first step is finding [...]
6 Reels tips to get you started
Let's be Reel for a second. Whether you love them or hate them, there's no denying Reels are currently taking the world by storm. Ever [...]
5 Instagram features you might’ve missed
Broadcast channels, in-app scheduling, music on static posts – with Instagram features being rolled out left, right and centre, it can be hard to keep [...]
5 PR Tactics (aside from publicity) that you need to know
Let’s face it, when operating in a saturated market, catching and keeping your audience’s attention is a constant challenge, but with so much choice, choosing [...]
Paid partnership, invite – what are your legal obligations when working with influencers?
Whether you are an established business or just starting out, one thing you’ll need to wrap your head around in the wonderful world of social [...]
5 marketing tips every hospitality business should consider before re-opening
Getting ready to re-open now that Covid restrictions are set to ease in Victoria? Here are 5 marketing tips to consider before you re-open your [...]
What is PR and how does it differ from Publicity?
Chances are you’re thinking, wait, there’s a difference? We don’t blame you. The PR world hasn’t done the greatest job in 'PR-ing' what PR actually [...]
3 Brands that are Nailing their Insta Strategy
A brand’s social media strategy can be measured by its ability to resonate with its audience – it’s ability to connect. Unfortunately, many brands fall [...]
The Dos and Don’ts of Working with Influencers
Do you have a PR campaign but haven’t worked with influencers before? We’re here to help you out. From setting correct rates to finding the [...]
The difference between social media photography and campaign photography
Good photography is a key part of your branding and can really make or break your social media presence. But, with so many different elements [...]
7 things your biz should be doing right now
There's a lot of uncertainty in the world at the moment as we navigate life during covid-19. For many businesses this means lack of income, [...]